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Komli Media launches CRM remarketing platform
MUMBAI: Komli Media, Asia Pacific’s leading media technology company, has launched RevX, a new integrated cross-channel CRM remarketing platform.
RevX moves beyond first-generation remarketing solutions by enabling marketers to leverage the full spectrum of consumer insights across web, mobile and CRM to reach users across devices.
Marketers have complete transparency and control to integrate their customer data with RevX and run highly personalised campaigns across multiple channels including display, mobile and Facebook.
“Customer interaction with a brand is not limited to websites anymore. With the evolution of multiple channels like mobile apps, social pages, support channels, etc., customers are engaging with brands from multiple sources and are leaving rich data about their preferences,” said Komli Media founder and CEO Amar Goel.
“The next wave of personalised marketing involves leveraging these customer interactions and processing them intelligently to run targeted cross-channel campaigns. With RevX, we are offering this with our hallmarks of transparency and control.”
Although Komli has operated as a remarketing DSP since February 2014, with RevX, comes the introduction of CRM remarketing and Facebook’s Custom Audiences and Website Custom Audiences capabilities. This allows marketers to leverage their CRM data like email ids and phone numbers to run cross-device campaigns on Facebook.
Additionally, marketers can run display and mobile remarketing campaigns to achieve their end goals of driving transactions, user engagement or app installs. Komli’s existing remarketing clients can seamlessly onboard their CRM data to RevX and immediately extend their campaigns to Facebook. The company’s beta campaigns have delivered a 50 per cent increase in transaction volumes by running Facebook Website Custom Audiences campaigns via RevX.
“Marketing complexity is continuously increasing as users are engaging with us via multiple devices from multiple locations across multiple properties. The challenge lies in tying these customer interactions to build complete user profiles and then leveraging this information for personalised messaging. RevX’s early move in the CRM remarketing space and their integrated approach to display, mobile and social is a very exciting proposi6tion and we are working closely with them to scale our business across channels,” said Printvenue.com CEO Gagan Arora.