20 Sep 2017
Live Post
Post merger of HITS-Cable TV biz, IMCL’s FY17 net loss swells to Rs 206 crore
RIL Surges 4% After Telecom Regulator Slashes Interconnect Charges
Mumbai Rains: 34 domestic flights cancelled till 12 pm today, main runway remains shut
Tata Sons buys big chunk of shares in group firms
Swine flu: 42 positive case in Mohali
HIV blood transfusion probe: High-level team gives clean chit to Regional Cancer Centre
Flipkart, Amazon in Rs100 crore ad blitz
Politicians may have helped Iqbal Kaskar net 100 crore in 3 years
Mobile bills to go down as Trai cuts call termination charges to 6 p/min

Kingfisher Ultra creates new digital property for short films

MUMBAI: Kingfisher Ultra has launched an independent YouTube channel called ‘Ultra Shorts’ which will exclusively showcase short films. These films can also be viewed on Ultra Shorts’ Facebook page.

The property is created to engage its consumers in the digital space through engaging stories and build a personal connect with them. The brand will create short-format content dealing with different experiences and show how each experience is enabled by Ultra.

The first ‘Ultra Short’ to be released is Prathamesh Patil-directed ‘Half Ticket’. Patil earlier created ad films, award-winning short films and documentaries that are quirky yet emotional. The story, screenplay and dialogue are written by Sandeep Balan, in association with Twilight Entertainment.

The new endeavour is meant to explore new ways to reach out to consumers in a time when marketing for alcohol brands is getting tougher. Kingfisher Ultra Shorts fall on the lines of Royal Stag Large Short films.