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iQIYI picks Irdeto technology for premium OTT

MUMBAI: iQIYI, the leading video service provider in China, has selected Irdeto Rights for ChinaDRM to protect premium content delivery on its popular OTT streaming platform.

As part of the Irdeto 360 Security suite, iQIYI will also deploy Irdeto TraceMark™ forensic watermarking to detect and fight against redistribution piracy.

As of June 2016, there were over 20 million members subscribing to iQIYI’s paid subscription service. Irdeto’s security will ensure that iQIYI can deliver even more high quality entertainment to its audience.

Irdeto Rights for ChinaDRM is the first security solution to be recognized and certified by The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT) and is fully compliant with the standards set by Hollywood studios for premium UHD and early release content.

China is emerging as one of the largest markets in the world for OTT video demand and new offerings. The latest statistics show that as many as 470 million devices used the iQIYI app during the month of November 2016, making it the most-used video streaming app in the China market and a go-to for OTT entertainment.

“We are pleased to partner with Irdeto to secure premium video content on the iQIYI platform and meet the rigorous ChinaDRM standards,” said Liu Wenfeng, Technology VP at iQIYI. “By using Irdeto Rights, including Irdeto TraceMark forensic watermarking, iQIYI is proudly supporting the development and growth of the ChinaDRM ecosystem. iQIYI is actively expanding into the market to cover subscribers with personalized content and services, so having the right security is critical. With Irdeto, our subscribers can enjoy even more premium, OTT entertainment.”

“The ChinaDRM standard is important to accelerating the release of new content in China and enables Chinese consumers access to premium entertainment in earlier windows,” said Hanno Basse, Chief Technical Officer, Twentieth Century Fox Film. “ChinaDRM’s requirements provide world class security to premium content and they are enhanced by forensic watermarking, which is something we feel very strongly about. We welcome implementations like the one with iQIYI and Irdeto, as it helps accelerate the ecosystem in China and gives the studio community greater confidence to satisfy demand in the Chinese market.”

“We are honored that Irdeto Rights for ChinaDRM is helping iQIYI meet consumer demand for more streaming content,” said Doug Lowther, CEO, Irdeto. “Our solution for iQIYI is a secure yet flexible platform that will protect content in compliance with the stringent Hollywood studios and SAPPRFT requirements. Irdeto will support operators and content owners to continually adapt and evolve with changing times to improve their OTT content offerings and ensure a seamless user experience.”

By implementing Irdeto Rights for ChinaDRM with Irdeto TraceMark forensic watermarking, iQIYI will have the necessary content protection to stream premium content, such as 4K and UHD. The solution also allows iQIYI to accelerate the release of content. Operators and content owners will need to continually adapt and evolve with changing times to improve their OTT content offerings and ensure a seamless user experience.

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