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India’s digital cable TV revenue to touch $4.3 bn by 2020: Report

MUMBAI: India’s digital cable TV revenue is expected to add $3.2 billion in six years to take its total to $4.3 billion in 2020, according to ‘Digital TV World Revenue Forecasts’ report by Digital TV Research.

Globally, digital cable TV revenue is expected to touch $80.3 billion in 2020, from $76.1 billion in 2014.

Digital cable TV revenue in the US is projected to fall by $8.9 billion between 2014 and 2020 to $34.1 billion. In fact, digital cable TV revenues are expected to drop for 20 countries over the same period.

Second-placed China will increase its revenues by $2.1 billion to $8.9 billion and third-placed Japan by $2 billion to $5.1 billion.

The report also said that satellite TV [DTH or DBS] revenues will overtake total cable TV revenues in 2015. Covering 138 countries, the report estimates that satellite TV accounted for 44 per cent of the total in 2014 rising to 46 per cent by 2020.

However, cable TV revenues (both analogue and digital) are expected to drop from 46 per cent in 2014 to 40 per cent in 2020. Meanwhile, IPTV—the fastest growing platform—is expected to climb from a 10 per cent share in 2014 to 13 per cent by 2020.

Global cable TV revenues peaked at $93.8 billion in 2012, and are expected to fall to $81.9 billion in 2020. However, cable operators will earn additional revenues by converting subscribers to bundles.

Analogue cable TV revenues will plummet by $14.4 billion between 2014 and 2020 to only $1.5 billion.

Satellite TV

The report states that satellite TV revenues will reach $94.8 billion in 2020. The US will remain the satellite TV market leader. Having already overtaken the UK in 2013, Brazil will be second by 2020 ($6.8 billion).

India will add the most satellite TV revenues ($2.5 billion, moving from tenth to fifth place) between 2014 and 2020. However, the US will fall by $421 million, Canada by $805 million, and France by $232 million.


IPTV revenues will climb to $27.9 billion in 2020, tripling the 2010 figure. US IPTV revenues will increase by $1.3 billion between 2014 and 2020 to $9.5 billion, with Canada second with $2.3 billion. Third-placed China will be up by $1.1 billion to $2.1 billion, just ahead of Japan.

Pay TV revenue

Pay TV revenues will more than double in 33 countries between 2014 and 2020. Most of the fast growing nations by percentage increase will be in Africa, with Myanmar, Laos, and Bangladesh providing notable exceptions. India’s revenues will climb by $4.7 billion between 2014 and 2020, with China up by $1.6 billion and Japan by $1.1 billion.

Global pay TV revenues (subscription fees and on-demand movies and TV episodes) will only grow by 2.6 per cent between 2014 and 2020 to $207 billion. This follows a 14.5 per cent growth between 2010 and 2014. Total revenues in North America will fall by 11.7 per cent (or $12 billion) between 2014 and 2020. Western Europe will be flat at $32 billion.

On a more positive note, revenues will grow by nearly $10 billion (up by 30%) to $42 billion in the Asia Pacific region. Asia Pacific will overtake Western Europe in 2015, becoming larger than the whole of Europe by 2019. Eastern Europe will add $1 billion (up by 17%) between 2014 and 2020. Latin America will add a further $2.6 billion (up by 13%) between 2014 and 2020.

Revenues will rocket by 76 per cent (up by $2.7 billion) in the Sub-Saharan Africa and by 32 per cent (up by $1.4 billion) in the Middle East & North Africa (MENA). Sub-Saharan Africa will surpass MENA in 2018.