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Indian tech start-up Muvi Studio launches VoD platform

MUMBAI: Muvi Studio, a technology start-up, has launched its video-on-demand (VoD) platform for the worldwide entertainment industry.

The platform allows video content owners like movie and TV productions, TV channels and video content aggregators to launch their own-branded VoD platform in just a few hours with a zero capital expenditure.

Muvi Studio has partnered with Maa Television Network and ISKCON Television to launch their VoD platforms.

Muvi Studio has already launched MaaFlix.com for Maa TV, a video streaming platform that will bring its favorite Telugu programmes at the click of a button to the Telugu diaspora worldwide.

ISKCON Television will soon launch their VoD site on Muvi Studio’s platform globally, offering religious content like spiritual talks, bhajans, aartis and documentaries focused around ISKCON’s vision and Lord Krishna’s teachings.

Muvi Studio works on the platform-as-a-service (PaaS) model and it offers content owners everything required to launch their own-branded video streaming site, as well as apps for mobiles, tablets and smart TVs by taking care of the coding, managing, hosting on the cloud, user management, payment gateway integrations, database management, state of the art security with video encryption and Digital Rights Management (DRM).

Partnered brand owners have the option of customizing the look and feel of the entire website, control on pricing, rights and distribution. The content owners just need to launch their VoD platform, upload their video content and start marketing.

Muvi Studio VP, Business Development and Partnerships Nagender Polamraju said, “With Muvi Studio, we bring in the cloud infrastructure that supports hosting the video content with some really cool audience management features.”

Muvi Studio is also closing their partnerships with content owners to launch their platforms for the Marathi and Tamil entertainment industry in India and with content owners across the world including Netherlands, Spain and the US.