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ICC teams up with Sap to bring fans closer to the game

MUMBAI: The International Cricket Council (ICC) has today announced an innovative new partnership with Sap as its exclusive analytics and cloud partner for the ICC Cricket World Cup 2015.

The partnership, which starts immediately and runs through to the end of the tournament, will see Sap utilise its Hana platform to power numerous live match experiences across the ICC’s network of websites. This will enhance the experience for fans and media with real-time data, statistics and performance analysis that will help them get closer to the action and tell more insightful and informed stories.

In addition, Sap will provision cloud-based services to host the ICC’s historical ICC Cricket World Cup statistics database, incorporating match data for its flagship ODI event. This data will be made publicly available over the coming months, offering fans a multitude of ways to analyse previous team and player performances.

ICC CEO David Richardson said, “Sap is changing the way sports fans interact with data and information. In a sport such as cricket where there is a healthy appetite for information and statistics, especially across digital platforms, the ICC is delighted that SAP’s powerful technology will bring the fans closer to the game.”

Sap executive board member, Sap Global Customer Operations president Robert Enslin said, “With one of the largest fan bases around the world, Sap is excited to enhance the real-time analytics and stats to cricket fans during the ICC Cricket World Cup 2015 finals.

“Our partnership with the ICC will allow SAP to continuously develop technology that can be adapted for infinite use cases. In this instance, our technology provides the ICC the ability to engage fans with insightful and user-friendly solutions, bring them closer to the action on the field and keep them informed about their favorite matches. This partnership is another example of how all organizations, including sports leagues, teams, players and events, can run more efficiently and simply in their pursuit of success.”