21 Oct 2017
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Hungama.com launches ‘Hungama Studio Diaries 2’ on Facebook

MUMBAI: Digital entertainment platform Hungama.com has tied up with social networking platform Facebook to launch the second part of its ‘Hungama Studio Diaries’.

The second part has renditions of songs by legendary duo Kalyanji-Anandji, performed by Atif Aslam, Shraddha Kapoor, Shankar Mahadevan and others at the Hungama Studio.

The Studio Diaries are video capsules of current musical icons that paid homage to Kalyanji-Anandji at the Hungama Studio launched exclusively on the social media platform.

The association, which began with the launch of the first video in March 2015, claims to have registered over 1.5 lakh views from across the globe and thousands of interactions on Hungama.com’s Facebook page.

Hungama.com CEO Siddhartha Roy said, “Hungama Studio has conceptualised this track to celebrate the evergreen music of Kalyanji-Anandji. The video of the renditions sung by this generation’s most loved artists has been appreciated by one and all on Facebook. The idea to exclusively launch this video on Facebook has brought about massive consumer reach and great results. Seeing its success, we are all set to launch the second part of our video series. Our association with Facebook has been mutually beneficial. With this we hope to continue building on our space of original content and sharing this exclusively with our subscribers.”

The video is a montage of artists who sang the song ‘Pal Pal Dil Ke Paas’ created by Kalyanji-Anandji. Musicians like Arijit Singh, Daler Mehendi, Shaan, Pritam, Amit Trivedi, Hariharan, Abhijeet, and Armaan Malik are seen in the video giving their own renditions of the song.

Part 2 of the video capsules have been released today exclusively on Facebook and will show Atif Aslam, Shraddha Kapoor, Shankar Mahadevan, Zakir Hussain, Sivamani, Leslie Lewis, Benny Dayal, Ankit Tiwari, Vasuda Sharma, Aakriti Kakkar, Kanika Kapoor, and Runa Rizvi performing Kalyanji-Anandji’s hit numbers ‘Har Kisiko Nahi Milta’ and ‘Laila O Laila’.