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Hungama.com inks deal with UK’s ITV Studios for content
MUMBAI: Video-on-demand service provider Hungama Play has partnered with ITV Studios, the largest commercial production company in the United Kingdom. With this association, subscribers can stream popular titles like ‘Jekyll and Hyde’, ‘Mr Selfridge’, ‘Jericho’, ‘Agatha Christie’s Poirot’ as well as Beowulf on Hungama Play.
While British content has been devotedly followed all over the world since decades for its innovative and popular content, ITV Studios has been one of the driving force behind some of the biggest titles. Catering to genres like action, drama, comedy and mystery, this association will provide Hungama Play users across the Indian subcontinent access to the best of ITV Studio’s rich and vast international content range.
Commenting on the strategic association, Hungama.com CEO Siddhartha Roy said, “We are happy and excited to announce our partnership with ITV Studios, and offer world class, premium shows to Hungama Play users. This content acquisition is in line with the overall consumption on our platform and we are getting in more and more premium content to our users in order to drive enjoyable experiences.”
ITV Studios Global Entertainment SVP Asia Hyeonza Hong said, “ITV Studios has a long and rich history producing world class content with a wide appeal. We are delighted to be working with Hungama Play, India’s leading VoD platform, to offer audiences across the Indian subcontinent an enriched content library.”
Hungama Play aims to enhance consumer experiences with over 23000 hours of video content along with exciting features such as download manager, Gamification, gesture controlling and download scheduler.
Besides the vast movie library of over 8000 titles, Hungama Play has also launched content categories including television, music videos, kids, short films as well as live events across genres and languages, with over 45000 video pieces to choose from.
Hungama Play will soon be foraying into original content with the addition of four new series.