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Hungama.com crosses 50 mn monthly active users

MUMBAI: Digital entertainment service Hungama.com has achieved a new milestone by crossing 50 million monthly active users across its entertainment service.

This milestone places Hungama among the top five music and video streaming services globally, including platforms like Pandora and Spotify.

Over 250 million consumers accessed Hungama’s services over the last year, during which the platform registered 200 per cent growth in monthly active users.

Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “We are glad to be the music & video service of choice for over 50 million South Asians across the world. The milestone is the result of initiatives that we at Hungama began undertaking about 15 months ago. Over the next year, we plan to continue to build on this momentum to grow into newer markets and explore more avenues to distribute digital music and video. Hungama is on track to reach 100 million MAUs by March 2016.”

Over the past 12 months, Hungama has introduced several first features and catalogue additions to create an unmatched consumer experience.

“The fast pace of growth in mobile data adoption among consumers across the board has provided a platform for Hungama to tap into the market with its mobile-apps, leading to massive penetration in both metros, urban, semi urban and even rural India,” it mentioned.

Anticipating the market opportunity in semi urban and rural India, Hungama rolled out multi-lingual support in its Android app in October 2014. It was the first music led mobile app globally to be available in over 5 languages when it was launched with support for Hindi, Tamil, Telugu and Punjabi, along with English.

In July 2014, Hungama also introduced its Pro service for Android and iOS devices. The service featured integrated video and audio downloading in a single app, along with a caching feature for music that allowed users to save their music and video which can be played without internet connection anywhere, anytime in turn saving data cost.

Hungama’s patent pending gamification layer has become popular with its consumers who are now rewarded for multiple actions and on a daily basis and redeem their points for a range of products and services.

Hungama has also partnered with several studios and labels to offer music and video exclusively including tracks from popular artists like Yo Yo Honey Singh, Atif Aslam as well as music from latest Bollywood movies like Roy, Kuch Kuch Locha Hai, Gabbar and Mr. X along with regional cinema. Today Hungama offers a selection of music and video from over 150 record labels and studios in 19 languages.