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Hungama and Vuclip in content deal with BBC
MUMBAI: BBC Worldwide has secured two new licensing deals with India’s leading digital services providers Hungama and Vuclip.
With these SVOD deals, Indian viewers will have access to award-winning and popular BBC drama series. The deals were stitched on the second day of MipTV.
From end April 2016, Hungama will premiere BBC programmes including crime drama ‘Prey’ (Series 1), comedy drama ‘Not Safe For Work’, sci-fi, comedy and horror drama ‘Save Our Skins’. These programmes and more will be available on demand for viewers to watch at their own convenience.
Subscribers of Vuclip’s OTT service Viu will be able to watch BBC dramas including the modern reworking of Tolstoy’s epic masterpiece ‘War and Peace’, starring Paul Dano, Lily James and James Norton; and BAFTA-nominated ‘Doctor Foster’ in which Doctor Gemma Foster, a loving wife and trusted doctor’s seemingly perfect world is shattered when she suspects her husband of having an affair.
“Over the last few months, we have seen an upward trend where BBC’s dramas are being increasingly snapped up by Indian clients for their linear TV and digital TV platforms. A study commissioned by BBC Worldwide last year showed that international audiences, including India, love original British drama,” said BBC Worldwide (India) SVP & GM Myleeta Aga.
“With more and more Indians going online to watch their favourite dramas, we are excited to work with Hungama and Viu to satisfy viewers’ demands by bringing critically acclaimed and highly rated BBC programmes to their subscribers.”
Hungama is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world with over 4 million pieces of content across genres and languages distributed through Hungama Play, Hungama Music and Hungama.com.
On Monday, Hungama had raised $25 million in a new round of funding led by China’s largest smartphone company Xiaomi. It will use the funds to create and acquire television content in the youth and kids genre for its on-demand service.
Vuclip, a PCCW Media Company, is a leading premium video on-demand service for emerging markets with nine million subscribers per quarter. The company’s OTT service Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia and India.