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Hulu names Joel Stillerman as chief content officer

MUMBAI: American subscription Vod service Hulu CEO Mike Hopkins has announced that Joel Stillerman will join the company as chief content officer.

In the newly-created position, Stillerman will be responsible for evolving and driving the overall content strategy for the company, and will oversee Hulu’s content acquisitions, originals development and content partner management teams.

Stillerman will join Hulu’s senior management team this summer and will report directly to Hopkins.

Stillerman will work in close collaboration with Hulu senior leadership across marketing, distribution, advertising sales, technology and product, and will play a key role in amplifying Hulu’s ongoing advertising revenue and subscriber growth agenda.  He will deliver the strategic vision for the company’s content set, overseeing the growth of Hulu’s content partnerships, the expansion of the Hulu Originals slate, and the use of the company’s viewer consumption data and other powerful analytics to ensure that the right mix of fresh TV and film content is always available to viewers.

Craig Erwich will maintain his current role as Hulu senior VP, head of content and increase his focus on the company’s original programming.

“This year is a transformative year for Hulu – not just in our products, but also our investment in acquired and original content. Over the past several years, we’ve grown our audience and our content offering exponentially, and now is the right time to add Joel’s creative and strategic leadership to the team and drive the next phase of Hulu’s content business,” said Hopkins.

Stillerman will join Hulu from AMC Networks, where he served as president, original programming and development for AMC and SundanceTV. During his near-decade-long tenure, he oversaw some of the most iconic and acclaimed shows on television and helped drive the strategy that led AMC to becoming the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row with ‘Mad Men’, and six of the last eight with back-to-back honoree ‘Breaking Bad’.

Additionally, Stillerman spearheaded an aggressive development slate for AMC, including ‘The Walking Dead’ as well as shows like ‘Fear the Walking Dead’ and ‘Better Call Saul’.