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Hotstar mops up 25 mn users for 2nd India-England ODI match

MUMBAI: The second One-Day International (ODI) between India and England was viewed by more than 25 million users on Star India’s video streaming service Hotstar. This accounted for a majority of the internet traffic from India on that day.

Hotstar, which leverages content delivery network (CDN) service provider Akamai Technologies, had established several new online viewership records on its platform for live sporting events during the recently concluded India-England series

According to Hotstar, the viewership peaked at more than three million concurrent viewers on the platform during the final T20 match of the England series, establishing a new high in the Asia Pacific region.

Ajit MohanIndia’s emergence as the world’s second largest smartphone market is reflected in the dramatic growth in traffic witnessed by Hotstar, which saw more than 75% of viewers streaming the match from mobile networks. Hotstar delivers millions of hours of sporting and general entertainment content backed by Akamai’s Media Delivery Solutions every week.

“We are seeing dramatic growth in our viewership every month, including in cricket. As millions of new users embrace Hotstar as a way of life, the platform is seeing new highs in sports viewership as well. As data costs fall dramatically, and users increasingly look to their mobile as the primary screen, we are starting to see the emergence of Hotstar as the primary destination in cities with more than a million in population. This trend will accelerate in the next few months, especially during IPL, and we rely on Akamai’s solutions to ensure that we are able to scale in line with this vertical growth in demand,” said Hotstar CEO Ajit Mohan.

“Globally, the smartphone is becoming a key instrument to viewing live sporting events. We saw a significant majority of users accessing content via mobile for this ODI between India and England, making it the largest audience for a sporting event on the Akamai Platform, in Asia. Hotstar is truly leading the change in this paradigm shift in India, and we are proud to partner with Hotstar to bring new features and innovations to provide an unparalleled end user experience,” said Akamai Technologies VP, Media, APJ Parimal Pandya.