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Hotstar inks content deal with Disney India for Premium service
MUMBAI: Hotstar, Star India’s video-on-demand (VOD) service, has inked a multi-year SVOD deal with Disney India to showcase the studio’s biggest hits exclusively on Hotstar Premium in India.
The deal includes movies like Lucasfilm’s ‘Star Wars: The Force Awakens’, Disney’s ‘The Jungle Book’ and ‘Moana’, Marvel’s ‘Captain America: Civil War’, ‘Doctor Strange’, Disney Pixar’s ‘Finding Dory’ and more.
Earlier, Disney India had announced that it had inked a multi-year output deal with Star India. This would allow some of Disney’s global hits to be shown across Star India’s TV network in multiple languages including English, Hindi, Tamil, Telugu and Bengali. The new deal will include titles like ‘Star Wars: The Force Awakens,’ ‘Moana,’ ‘Captain America: Civil War,’ ‘Finding Dory’ and ‘Doctor Strange’.
Hotstar CEO Ajit Mohan said, “Over the last six months, we have established Premium as an exciting new service for an Indian audience that is interested in international stories. The deal with Disney is in line with our strategy of bringing the best of new shows and movies from around the world to our Premium subscribers. This partnership signals our continuing strategy: we will invest deeply and widely with the best storytellers in the world to ensure that Premium continues as the standout streaming service in the country.”
Additionally, Hotstar Premium subscribers will have access to popular movies and classics from Disney’s library including Disney Pixar’s ‘Ratatouille’, ‘Brave’, ‘Toy Story 3’; Disney’s ‘The Lion King’, ‘Pirates of the Caribbean: Dead Man’s Chest’ as well as popular American TV series from ABC Studios such as ‘Castle’ and ‘Desperate Housewives’. Hotstar subscribers will be able to access this content conveniently through Disney, Marvel and ABC Studios branded sections on the homepage of Hotstar.
Disney India Studios VP Amrita Pandey stated, “Our movies have met with much success in theatres this year. This deal is important for us as it enables us to offer our movies across Disney, Marvel, Star Wars and Pixar brands and our ABC Studios’ TV shows to our audience wherever they are. Hotstar Premium is an ideal home for our content and it gives subscribers across the country, the chance to revisit their loved stories.”
Recently, Hotstar rolled out its first fiction web series ‘Tanhaiyan’ and plans to launch more such series. The OTT platform currently offers 50,000 hours of TV content and movies across eight languages. It also offers live coverage of major sporting events
Setting its sights on shaping the connected-TV experience in India, Hotstar recently grabbed the top spot on iTunes as Apple TV’s App of the Year for India 2016. The recognition came on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market. The service now has more than 140 million downloads to date. According to third-party tracking provider App Annie, which tracks app usage of video streaming platforms, more than 50 million users used the service in India in the month of December.