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HOOQ’s India plans with subscription price of Rs 199 per month

MUMBAI: Singapore-based HOOQ, a joint venture between Singtel, Sony Pictures Television and Warner Bros, is debuting its video service in India with over 15,000 movies and TV shows and a monthly subscription fee of Rs 199.

HOOQArmed with local content as well, HOOQ will launch its service in India in June. After Thailand and Philippines, India will be HOOQ’s third market launch.

Subscribers can either stream or download from a catalogue of over 5,000 Hollywood movies, TV series and shows from Sony Pictures, Warner Bros, Disney, Dreamworks and Miramax. The content includes movies like ‘Harry Potter’, ‘Spider-Man’, ‘Iron Man’, ‘Pulp Fiction’ and TV series like ‘Nikita’, ‘The Shield’, ‘Friends’, ‘Lost’ and ‘Grey’s Anatomy’.

In addition, HOOQ will also offer a range of over 10,000 Indian film and TV favourites. For the same, it has partnered studios like Yash Raj Films (YRF), UTV Disney, Rajshri, Reliance, Shemaroo, Sri Balaji, AP International, Whacked Out Media and over 50 other studios.

Initially, the major focus will be on movies. Customers can watch local high-grossing films like ‘Chennai Express’, ‘Vishwaroopam’, as well as classic films including ‘Ek Duje Ke Liya’ and ‘Andaz Apna Apna’.

HOOQ is in talks with Indian and Hollywood studios to add more content. HOOQ CEO Peter Bithos said, “We are very excited to bring to Indian consumers the ultimate ad-free video-on-demand service at an amazingly low price. HOOQ will offer India the largest and best catalogue of Hollywood and Indian content of any service available today. We’ve built our service knowing the constraints and infrastructure issues faced by customers every day. We have designed our service specifically for the challenges of India and other countries like it.”

He added that HOOQ offers features to ensure an uninterrupted viewing experience, including a custom setting for quality preference, a bandwidth indicator to assess internet connectivity, and adaptive streaming to maximise available bandwidth.

The service will also be accessible to all customers in India through its website Customers can watch videos of their choice and pay for the subscription through multiple e-payment options like credit card, debit card, cash card, internet banking and mobile wallet.

A start-up, HOOQ aims to empower customers to enjoy unlimited online streaming access and an offline viewing option to top Hollywood and Indian movie and television content, via any device including computers, smartphones, tablets and Android set-top boxes. Users can download videos for offline viewing.

India has a host of over-the-top (OTT) players such as Star India’s Hotstar, Multi Screen Media’s Sony Liv, Zee’s Ditto TV, Eros Now, Spuul, BoxTV and BigFlix. Netflix is also looking to launch in India.