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Hinduja Group uses Thomson Video Networks’ compression tech for its HITS platform

MUMBAI: Grant Investrade, a wholly owned subsidiary of Hinduja Ventures, will roll out its headend-in-the-sky (HITS) platform NXT Digital in India built on Thomson Video Networks technology.

Thomson Video Networks has provided a wide range of equipment and solutions for the broadcast center and master headend platform, including its ViBE SD and HD broadcast encoders and its multiplexing and network management system.

“We designed our HITS system to deliver best-in-class picture quality with a robust architecture and the highest level of uptime. To make that design a reality, we needed a world-class digital delivery platform to reach the network operators across India from a centralised location, and Thomson met our requirements,” said Grant Investrade managing director Tony D’Silva. “NXT Digital is here to help the distribution community in analogue markets make a smooth and timely transition to digital, and we are hopeful it will help write what could perhaps be the biggest chapter in the ‘Made in India’ story.”

“Thomson Video Networks’ compression technology with advanced statmux features will give us pristine broadcast picture quality at lower bandwidth consumption. The solution is flexible and future-proof, and Thomson Video Networks has a strong local presence, which is an important requirement of the project,” said Castle Media executive director Vynsley Fernandes, the consultancy tasked with providing program and project management from design to delivery and technology implementation of the HITS project.

NXT Digital is scheduled to roll out pan-India services in 2015 and tests of various components of the business are underway.

Said Thomson Video Networks vice president, worldwide sales Eric Louvet, “GIL’s selection of our compression chain will increase Thomson Video Networks’ market share in the satellite segment in India, push the company to among the top compression vendors in the region, and also boost overall market share substantially. This significant project will further strengthen our presence in Southeast Asia.”