21 Sep 2017
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HDFC Life launches season 2 of kids’ digital talent show on Voot

MUMBAI: Indian insurance firm HDFC Life has launched the second season of the digital talent hunt for kids, HDFC Life YoungStars, in partnership with Viacom18’s VoD platform Voot.

Conceptualised by Maxus for HDFC Life, this digital talent show for kids includes performances by children, between the ages of 6 and 14, in the categories of dancing, singing, acting and musical instruments. The new season, showcasing kids and their inspiring talent, is set to premiere exclusively on Voot.

The young prodigies will be mentored and judged by celebrity experts from the respective fields. Salman Yusuff Khan, a popular dancer-turned-actor of ‘ABCD’ fame, will be making his judging debut and mentoring the young dancers.

Jay Bhanushali, an award-winning television actor and renowned host, will be mentoring the child actors.

Harshdeep Kaur, the Bollywood singing star, will be mentoring young singers, while Leslie Lewis of Colonial Cousins will be mentoring the budding musicians.

‘YoungStars 2’ aligns to HDFC Life’s digital first focus and Voot’s vision of curating innovative content experiences. Parents uploaded their child’s video clips on the YoungStars microsite, which were then shortlisted.

The finale will include a face-off between the finalists and the winners, who will be adjudged ‘HDFC Life YoungStars’ and will get the opportunity to perform with celebrity mentors.

Commenting on ‘YoungStars 2’, HDFC Life EVP, strategic alliances, bank assurance & marketing Pankaj Gupta said, “Every child has a special talent that blooms through recognition and constant encouragement. Keeping this in mind, we launched HDFC Life YoungStars, an innovative digital platform that gives parents the opportunity to nurture their child’s talent through expert guidance. The platform allows us, as a brand, to give parents the ability to secure more than just their child’s financial future.”

Maxus head of content, sports and entertainment partnerships Pooja Verma said, “Maxus is incredibly proud to have established HDFC Life YoungStars as a valuable asset for HDFC Life to bring alive the brand’s proposition of ‘Sar utha ke jiyo!’ The show extensively engaged with parents and kids, in line with the deeply rooted brand philosophy.”

Speaking about the show, Viacom18 Digital Ventures head of content Monika Shergill said, “We at Voot are always looking at bringing content innovation to our viewers. With HDFC Life YoungStars 2, we have brought alive an immersive platform for kids to showcase their talent. With this show, we are confident of providing entertainment and engagement for all our viewers, both parents and kids.”

She further added, “We are happy to partner with HDFC Life and Maxus to promote new and unique talent amongst kids. Both HDFC Life and Voot have a shared vision of empowering kids, and with this initiative we intend to tap into their early potential and give them a platform to show case the same to the world.”