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HBO to launch standalone premium streaming service in April

MUMBAI: US cable network HBO has named its standalone premium streaming service as HBO Now. The service will launch next month, bringing the new product to audiences in time for the fifth season of ‘Game of Thrones’.

HBO and Apple also announced that for the first time an HBO subscription will be made available directly to Apple customers through HBO Now.

HBO Now provides instant access to HBO’s programming. Fans can watch every episode of every season of the best series programming, more of the biggest and latest Hollywood hit movies, original HBO Films, documentaries, sports and comedy and music specials.

Apple will give viewers the ability to enjoy HBO programming via HBO Now. Upon launch, customers can subscribe using the HBO Now app on their iPhone, iPad or iPod Touch, or directly on Apple TV for instant access. Users can purchase HBO Now directly in-app for $14.99 a month. Upon registering, subscribers will also be able to watch at

HBO will offer a 30-day introductory free trial period to new HBO Now customers who sign up through Apple in April.

HBO continues to be in discussions with its existing network of distributors and new digital partners to offer HBO Now. At launch, HBO Now will be available on iOS devices and on PCs.

HBO chairman, CEO Richard Plepler said, “HBO Now is the next phase of innovation at HBO. With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”

Apple senior VP internet software and services Eddy Cue said, “HBO Now offers a new generation of HBO fans many of the best TV programmes in the world without a cable or satellite subscription. Now, with the same simplicity as buying an app, customers can subscribe to HBO Now and instantly start viewing their favorite HBO programs as they air – this is huge.”

Similar to HBO GO, HBO Now will offer more than 2,000 titles online. This includes current series like ‘Game of Thrones’, ‘True Detective’, ‘Silicon Valley’, ‘Girls, ‘Veep and ‘The Leftovers’, as well as old shows like ‘The Sopranos’, ‘Sex and the City’, ‘True Blood’, ‘The Wire’ and ‘Deadwood’.