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Google and partners launch initiative to help Indian women get online

MUMBAI: In an effort to gather support for more women to get on the internet, Google India, in association with Snapdeal, Axis Bank, HUL and GSK, has announced an initiative called #TogetherOnline. The initiative aims to encourage internet users to help women use the internet and understand how she can use the web to get ahead in life.

The nine-week initiative will see a number of activities across India, starting with a concert with Farhan Akhtar, to raise awareness among the youth in metro cities. Axis Bank will host special digital literacy workshops for women customers in their branches across India. Snapdeal will run awareness campaigns among its shoppers and educate women on the entrepreneurial opportunities on their platform.

On its part, Google will also launch 500 customised internet carts that will reach out to 5,000 locations to engage women in towns and villages across India.

Google India director of marketing Sandeep Menon said, “#TogetherOnline is an effort to empower women in India with the knowledge of the internet and how they can use it to do different things in their daily lives. We, along with our partners, will host a number of initiatives to play our part and we invite all internet users to play their part and help get more women online.”

In addition, Google has partnered PopXo to cover easy-to-follow steps for day-to-day living for various categories. The aim of this partnership is to promote digital literacy among women.

Axis Bank group executive, head retail banking Rajiv Anand said, “With the Indian woman today transforming from being a key influencer to a decision-maker, it is important for her to be empowered with information. We are proud to be championing this cause in association with Google, to bring knowledge at the click of a button and help get more and more Indian women online.”

GSK Consumer Healthcare India marketing head Prashant Pandey said, “Today, we are delighted to partner Google for their ‘Helping Women Get Online’—an initiative that encourages daughters to help their mothers go online to stay aware and connected.”

Google has already introduced a number of initiatives to help get more women online through partnerships with various state governments and outreach efforts in the states of Madhya Pradesh, Tamil Nadu, Maharashtra, Uttar Pradesh, and more recently in Andhra Pradesh. As part of its initiative, Google has imparted basic internet training to more than 45,000 girl students and over 5,000 teachers across India.