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Google acquires music streaming service Songza

MUMBAI: In line with its digital music strategy, Google has bought online streaming service Songza. While the financial details of the deal have not been revealed, Google has reportedly paid $15 million to acquire Songza.
Songza is a free music streaming and recommendation service for Internet users in North America. Songza’s streaming music app has 5.5 million users.

Songza’s 40 person team will be joining Google. “Songza has built a great service which uses contextual expert-curated playlists to give you the right music at the right time. We aren’t planning any immediate changes to Songza, so it will continue to work like usual for existing users,” Google said in a statement.

“Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products. In the meantime, check out their service to find a playlist for any mood you’re in — whether you’re feeling a little mellow or a lot funky.”

“Today, we’re thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use,” the Songza statement read.