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Gaurav Kackar appointed as Micromax head of brand marketing

MUMBAI; Gaurav Kackar has been appointed as Micromax head of brand marketing. At Micromax, he is responsible for pan India brand development, management and marketing communications for the company’s online and offline platforms.

Gaurav-Kackar-techPrior to Micromax, Kackar was MTS associate director brand and had served as the key resource to accentuate the successful journey of the brand creating campaigns, brand assets and consumer engagement platforms in the last six years.

Before that he spent four years with Idea Cellular where apart from ATL and BTL he was involved with big tickets properties like IIFA, IPL, Idea Rocks India and Idea Jalsa. He’s spent over 14 years working on different brands and various facets of brand management.

The company said that having worked in different industries starting from Airlines to financial sector to telecom his unique ability to blend creative vision with popular culture and inclusive teamwork have resulted in some of the most disruptive & category defining consumer facing work.

His passion for brands, media and technology will help ensure that Micromax continues to deliver communication and brand innovations that have a great impact on people’s lives.