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Game4u launches operations in Singapore, Malaysia
MUMBAI: Game4u, the specialist retailer of videogame products from Milestone Interactive Group, has announced the launch of its operations in Singapore and Malaysia.
With this, Game4u becomes India’s first and only videogame retail brand to tap the $18 billion (Source: Euromonitor) gaming industry within the Asia Pacific region.
The expansion into the Southeast Asia market is a strategic move for Game4u and a step towards achieving its vision of becoming a leading global online retailer of videogames.
Game4u will provide more than 700 PC and MAC games from over 30 renowned publishers such as Aspyr Media, Deep Silver, Electronic Arts, Focus Home Interactive, Kalypso Media, Namco Bandai Games, Square-Enix, Take2 Interactive and Warner Bros. Interactive Entertainment via its download-to-own service to consumers in both the countries.
Gamers can log onto the Game4u website to purchase games in their local currency in a few simple steps, thus making it Quick to Play. Additionally, they can look to enjoy exclusive features and promotions such as Gift a game, deals4u, pre-orders, Games under $10, Games under $20 etc.
Milestone Interactive Group chairman, CEO Jayont R Sharma said, “Our goal is to be the top global games destination that offers the best-in-class products and services and provides a delightful consumer experience. PC gaming is popular in Southeast Asia and we have taken a big step towards achieving our vision by being the first Indian gaming e-retailer to set a digital download store in the region.
“We plan to continue adding features and product categories and will also introduce our coveted loyalty program – Team Elite, to gamers in Singapore and Malaysia very soon”.
Singapore and Malaysia are key markets for Game4u and the company expects to grow in excess of 100 per cent year-on-year with a double digit market share within the next three quarters leading to revenues in excess of $4 million over the next three years. The company is also planning to expand in the region within the year and aims to set up operations in countries such as Thailand, Philippines, Vietnam and Indonesia.
Game4u will provide games and gaming accessories priced from $4.99 to $69.99, across categories and genres, and consumers can pay via popular credit cards such as Visa, MasterCard, American Express, Discover card and PayPal with a host of local options coming soon.