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Fremantlemedia ups investment in Divimove
MUMBAI: Television format creator and distributor FremantleMedia has made an additional capital investment into European multi-platform network (MPN), Divimove. The move ensures that Divimove’s founders remain at the helm for at least two years to continue the company’s exponential growth.
FremantleMedia’s shareholding in Divimove remains at 75%.
Divimove was founded in 2012 by Brian Ruhe (CEO), Philipp Bernecker (CMO), and Sebastiaan van Dam (CAO) as a multi-channel network and has become an extensive digital media company, managing social influencers such as Enzo Knol, the most popular YouTuber in the Netherlands; Sallys Welt, who runs the largest German food channel on YouTube; Nikkie Tutorials whose viral video ‘The Power of Makeup’ made her famous around the world; and Leonardo Dicarlie, one of Italy’s most popular entertainment vloggers.
The company now runs the largest influencer network in Europe with more than 1,200 partners and 350 million social media fans in Germany, Spain, the Netherlands, Italy, Poland and France and attracts more than 1.5 billion views a month.
Its in-house creative agency Brandboost enables international brands to build communities and interact with their audiences by developing sustainable digital video strategies and producing creative branded content. The agency team advises brands including Volkswagen, Ubisoft, Coca-Cola, Puma, Gillette, Nestlé and more in online video marketing across all relevant platforms such as YouTube, Facebook, Instagram and Snapchat.
“We are thrilled to start this new era with a wide range of exciting opportunities for our talented social influencers, brands partners and our team. The investment enables us to pursue our strong growth strategy by expanding our team and opening further local Divimove offices across Europe. Our vision is to build a first-of-its-kind contemporary digital media company and to shape the future of online video,” commented Divimove CEO, co-founder Brian Ruhe.
Divimove will work increasingly closely with the RTL Digital Hub, which bundles the digital businesses owned by FremantleMedia’s parent company RTL Group, to leverage creative and commercial opportunities across the business. It comprises the world’s leading fashion & beauty network StyleHaul, the world’s largest MPN BroadbandTV, and the programmatic ad platform SpotX. Divimove will now also be fully consolidated in RTL Group’s accounts which will contribute significantly to FremantleMedia’s digital revenue in 2017.
Fremantlemedia CEO digital, branded entertainment Keith Hindle said, “In less than five years, Divimove went from a start-up digital business to become one of the leading European media companies in online video. They remain a step ahead of anyone else in the industry in creating opportunities for brands and influencers to thrive.”
The deal builds on Fremantlemedia’s already substantial success in the digital space: it is bigger than any other producer, TV network or movie studio worldwide on the platform, with more than 270 channels, nearly 40 million subscribers and 19 billion annual video views in 2016 alone. Its properties have 228 million fans across YouTube, Facebook, Twitter and Instagram and include television brands like the Got Talent and The X Factor franchises, and original IP such as The Football Republic and Munchies. Fremantlemedia also owns Ludia, the digital games company, whose games were downloaded 60 million times worldwide and reached an average of 2 million daily active users.