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First signs of saturation in US video streaming market
“This multi-subscription behaviour means growth relies on cannibalising other services or getting people to subscribe to more than one – and companies seem to be betting on the latter. Most of the new services being launched today are in the $2-$5 range – clearly designed to be complementary to a Netflix or Amazon. The domestic situation is also a huge reason why international expansion is so important, this is underscored by Amazon’s recent video initiatives, and is particularly relevant for Netflix who has the least room to grow in the US,” said Goodman.
The total home video market: The 22 per cent increase in streaming subscription revenue means the format will account for 35 per cent of consumer spend on home video in 2016.
DVD/Blu-Ray purchasing, the next most popular format, will decline seven per cent to $5.67 billion (30 per cent of consumer spend) while disk rentals will decline 10 per cent to $2.75 billion (14 per cent share).
Downloading to buy will rise by 17 per cent to $2.2 billion, downloading to rent will fall by five per cent to $1.84 billion – accounting for a 22 per cent share combined.