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Films, TV shows more digitally accessible than before in the US: SNL Kagan
MUMBAI: SNL Kagan, a group within S&P Global Market Intelligence, has released a new study entitled ‘US Availability of Film and TV Titles in the Digital Age’.
The study quantifies the availability and growth of legitimate digital offerings of film and TV series in the US based on a review of 33 major online video-on-demand distributors and 14 TV everywhere on-demand services.
“Content creators and providers have truly embraced digital delivery. According to our research, premier content is highly accessible online for consumers, which is paramount in driving the growth of digital home video. This space is not dominated by one player, but rather, the majority of content is available from at least five sources. Consumers now have access to major motion pictures and TV series in the palms of their hands in a number of ways, whether it’s through the iTunes or Google Play Store, Netflix, Hulu or Amazon Prime app, or the TV everywhere services. This competitive landscape has led to an explosion of choices for consumers both in terms of the types of content available and variety of pricing structures,” noted S&P Global Market Intelligence research analyst Wade Holden.
Key findings from the study include:
- 98% of premium films and 94% of premium TV series were digitally available on at least one of the online services that were reviewed, including online VoD and TV everywhere on-demand services.
- In the online VoD market, which provides access through online platforms in addition to TV set-top boxes and includes electronic sell-through, online rental and subscription VoD, 97% of premium films were digitally available on at least one of the online VoD services the study reviewed—up from 94% in 2013. The report also found that 93% of premium TV series were digitally available on at least one of the online VoD services SNL Kagan reviewed—up from 85% in 2013.
- On TV everywhere on-demand services, which provide online access via an authenticated paid subscription, 96% of premium films and 82% of premium TV series were digitally available on at least one of the services reviewed.
- Moreover, the online availability of popular and critically acclaimed films and television shows was not limited to one or a few online services. 95% of premium films and 84% of premium TV series were digitally available on at least five of the online services reviewed.
The study was commissioned by the Motion Picture Association of America.