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Facebook, TLabs to address Indian mobile start-up issues

MUMBAI: Facebook and TLabs have come together to give a boost to the mobile start-up ecosystem in India. Both Facebook and TLabs have a strong focus on internet and mobile businesses, and plan to build on the knowledge and learning of in-house senior mentors to engage and educate budding entrepreneurs.

Facebook,-TLabs-techAs part of this partnership, they will co-host multiple events for solving start-ups’ issues around user experience, analytics, app installs, monetisation and more.

Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies. FbStart is a global program designed to help mobile start-ups build and grow their apps. Start-ups with a live mobile app on Google Play/iOS stores or a working Messenger bot can apply for the FbStart Program and membership is awarded to selected start-ups, following a review from the Facebook team.

These start-ups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce and MailChimp. Along with these benefits, start-ups in the FbStart program will also get support and mentorship from Facebook’s product experts and join an exclusive community of global start-ups.

TLabs COO Abhishek Gupta said, “It’s an incredible step by Facebook for the mobile ecosystem, and start-ups would highly benefit from being a part of the Facebook global community.”

Facebook India head, product partnerships, Satyajeet Sing stated that collaborating with TLabs was a progressive decision towards creating an empowered start-up ecosystem in the country.