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ErosNow enters Malaysia

MUMBAI: Eros International’s digital over-the-top distribution service ErosNow has partnered Malasian telecom operators ErosNow Maxis Berhad and U Mobile.

As part of the deal, ErosNow services will be integrated with prepaid and postpaid data plans.

ErosNow will be available to Maxis and U Mobile customers for RM10 ($2.60) per month. The partnership with Maxis will also provide their customers a 30-day free trial period.

The deal with U Mobile also enables the telecom’s pre- and post-paid customers’ access to ErosNow’s premium subscriptions, offering an extensive library of thousands of films, music, television shows and originals. U Mobile will enable its customers to stream a wide variety of entertainment available on ErosNow without data charges through its proprietary service, Video-Onz.

With a population of over 30.5 million and over two million people of Indian origin, demand for Bollywood and Indian language content has seen exceptional growth, Eros said. The country’s locations and scenery have been increasingly featured in Indian films, from Bollywood to regional and South Asian cinema, adding to local appeal and interest in the genre. The popularity of VOD and OTT platforms has been growing in Malaysia, a country with high broadband penetration and cell phone adoption.

Eros Digital CEO Rishika Lulla Singh said, “It gives us immense pleasure to announce that ErosNow is the only Indian content OTT platform to have a presence across the Malaysian market. In Malaysia we’ve seen the demand for not only Bollywood content but also Indian regional language content grow and ErosNow’s alliance with leading telecom players like Maxis and U Mobile will provide us with a platform to reach their wide subscriber base in Malaysia and offer them a one stop shop where they can watch a compelling array of Indian language, Bollywood and regional content.”

“At U Mobile, we are constantly looking to bring best value and experience to our customers. As a data centric telco, we are also always looking for ways to enhance our customer’s internet experience. Through our latest service Video-OnzTM, our customers will be able to stream the wide variety of entertainment available on ErosNow, without using their data,” U Mobile CEO Wong Heang Tuck said.