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Eros Now to launch on BSNL network in association with SpeedPay bundle

MUMBAI: Eros Now, the OTT Bollywood entertainment platform owned by Eros International Plc, will launch on state-owned BSNL Network in association with SpeedPay, a multi-purpose offline wallet.

With the exclusive tie-up with BSNL, Eros Now will now be bundled across all its existing and new data pack users. The association also enables Eros Now as the exclusive Indian film content provider to data pack users and grants access to the OTT platform’s uninterrupted and seamless entertainment services from premium old and new Bollywood movies, music videos, TV shows and Eros Now originals.

The partnership further strengthens Eros Now’s presence across BSNL’s SpeedPay outlets. SpeedPay is a multi-purpose offline wallet that is used to purchase various service On-mobile from affiliated merchants based on ‘anywhere-anytime’ concept and provide safety and convenience for the customer.

Unlike other wallets where funds are transferred digitally, SpeedPay is a user-friendly wallet where consumers can walk in to stores, pay cash and recharge/top-up the wallet.

SpeedPay has approximately 1.2 million unique visitors transacting every month in the Middle East, and approximately 4 million transactions per day in India. Eros Now will be able reach out to a large database of over 1.3 million retailers and approximately over 2 million unique users in India through SpeedPay.

Said Kumar Ahuja, President – Business Development, Eros International, “We are happy to associate with SpeedPay and one of the largest telecommunications giants in India, BSNL. This strategic partnership gives Eros Now the edge in tapping a huge customer base across non-metros and tier 2 cities where our telecommunications partner is an undisputed leader. This, along with extending the association to SpeedPay further reaffirms our philosophy of being platform agnostic and expanding our reach strategy, bringing ErosNow’s premium and unparalleled entertainment services on the go”.

Pyro CEO Paritosh Reddy said, “We are extremely excited to partner with Eros Now and offer their extensive and exclusive Indian movie content to our customers. Our widespread retail network, that spans across the country, will now be able to accept cash payment from Eros Now subscribers – thus allowing the unbanked sector also to enjoy the benefits of OTT services.”