21 Sep 2017
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Drama and adventure most illegally downloaded video content, says Irdeto

MUMBAI: Drama and adventure are two genres that account for over 50 per cent of all digital pirates’ illegal download activity, says a report from digital platform security provider Irdeto.

House of CardsThe report on piracy data reveals what kind of video content downloaders across the globe want to watch. The peer to peer downloads of the popular movies and TV shows that Irdeto tracks worldwide showed that ‘Drama’ and ‘Adventure’ lead the list.

In the time period from August 2014 to August 2015, Irdeto found that drama based TV shows like ‘House of Cards’ and ‘Mad Men’ were the most heavily pirated, with dramas accounting for 30 per cent of the total illegal downloads.

Meanwhile, adventure titles like ‘Black Sails’ accounted for 26 per cent, crime titles like ‘Homeland’ were at 23 per cent, action titles like ‘Spartacus’ at 10 per cent, comedy titles like ‘The Big C’ at 9 per cent and animated at 2 percent of total downloads tracked.

Surprisingly, illegal downloads for horror, reality and game shows accounted for less than one percent of all illegal downloads tracked, respectively.

Black SailsAll titles tracked by Irdeto were classified by using the Primary Genre on the Internet Movie Database (IMDB).

Irdeto also investigated which regions showed heavy illegal download activity within different genres. The data showed that piracy activity across all genres occurs most often in Brazil, France, Spain, United States, Russian Federation, Australia, Italy, Canada, UK and the Netherlands, accounting for 56 per cent of total downloads worldwide.

In particular, Australia accounted for the largest percentage of illegal downloads in the Comedy genre.

HomelandIrdeto VP services Rory O’Connor said, “Tracking piracy by genre can help content owners and distributors take advantage of unmet consumer demand and make better decisions about how to package up content and services in different regions. Piracy can inform market strategy for which content to make available, in what regions that content will be well received, how soon to release it and at what price point.”

Spain accounted for the largest percentage of illegal downloads for titles in the drama and crime genres, Russia for the largest percentage of illegal downloads in the adventure and action genres and United States for the largest percentage of illegal downloads for titles in the Animated genre, albeit a low percentage overall.

Mad men“The increase in pirated TV content has caused pay TV operators to rethink the way they deliver content. We’re seeing a rise in providers offering online-only options due to customer demand for a la carte content and not wanting to pay for bundled services. It will be interesting to see how this continues to shape the industry in the next five years as the model shifts to a demand-driven offering,” Connor added.

Irdeto Consumer Insights are gathered by tracking BitTorrent and peer to peer downloads. The company focuses largely on those services competing for the ‘additional consumer dollars’ beyond basic subscription packages.

Piracy data and Irdeto Consumer Insights reports cover the most popular TV shows from pure OTT operators (like Netflix) vs. Premium Broadcasters (like Showtime) and Broadcasters with syndication deals with the pure OTT Operators.