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Disney and Aamir Khan launch ‘PK’ mobile game
MUMBAI: Disney India’s interactive business Indiagames has announced the launch of its official mobile game ‘PK’ for the upcoming movie set to release on 19 December.
The mobile game brings alive the world of ‘PK’ in an adventurous form, allowing users to play as the several avatars of Aamir Khan showcased in the movie.
Present at the launch of the game were Aamir Khan, Anushka Sharma, Raj Kumar Hirani, Vidhu Vinod Chopra, Disney India MD Siddharth Roy Kapur and Disney India VP and head of interactive Sameer Ganapathy. Khan and Sharma also showcased their gaming skills by competing with each other.
Kapur said, “Gaming is a great extension to a movie. It engages the audience with the characters, some key elements of the movie and also adds immense buzz around the movie. The PK game is a good example of how a movie can be made into a fun game with an immersive game play. Aamir and Raju Hirani have worked closely with our team to bring out a fantastic game that their fans will be happy playing for sure.”
Developed for both feature phones and smartphones, the game has been launched on Google Play, iOS App store and Windows platform.
Ganpathy added, “With the PK game, our endeavour has been to capture the essence of the movie and thereby enhance the interactivity for the consumers with the lead pair, giving them the opportunity to play as both—Aamir Khan and Anushka Sharma’s characters.”
In the game, the player gets to don many avatars of Khan along with a special avatar of Sharma, as he embarks on an endless running adventure. Set against an Indian background, the gamer will run amidst the by-lanes of Delhi, railway tracks in a desert as seen in the movie, and collect maximum number of paans, as PK is seen enjoying chewing paan in the movie.
The gamer has to avoid a number of obstacles on the way, which include cows, buses, Delhi trains, rickshaws, traffic jams and more. The various backdrops used in the game will give the player the feel of the actual movie.
“I am thrilled with the way this game has shaped up. The game is engaging and has integrated the movie elements, such as my avatars, the transistor, trumpet and lots more, really well. I am hopeful that my fans will love and enjoy the game and become a part of this exciting, endless journey of PK,” said Khan.
PK is produced by Vinod Chopra Films and Rajkumar Hirani Films in association with UTV Motion Pictures.
Hirani stated, “Gaming is a great way to engage with your audience today and it is very exciting to see the movie ‘PK’ being construed in a game. There are a lot of similarities in the process of film-making and game development like putting together the plot, the characters, the backdrop, the entertainment, etc. I have thoroughly enjoyed myself in this process with the Disney India team.”
Producer Chopra added, “It’s amazing how movies are now being extended on multiple platforms to increase engagement with the audiences. With the PK game now launched, all the pieces around the movie are coming together really well and we are really excited for the movie release.”