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Dineout launches premium dining programme
MUMBAI: Dineout, India’s largest table reservation platform, has launched its new service Dineout Plus, which is touted to be India’s largest premium dining programme.
As part of the programme, members can book tables at over 150 five-star restaurants across Delhi, Mumbai, Bengaluru and Kolkata, and avail a flat 25 per cent discount on their total bill.
Dineout is positioned as the largest dining club in India, where only those restaurants will be featured which are located in the four and five star Hotels. Post signing up on the app, each member will receive a personalised membership card which they can show at the restaurants to get exclusive offers. Hotel chains such as Le Meridien, The Lalit, The Lodhi Hotel, Taj Vivanta in Delhi, and Hilton Bangalore Embassy GolfLinks, Marriott Hotel, Zuri in Bengaluru are some of the properties that have signed up for this programme, apart from listing their restaurants on the platform for table reservations.
The Dineout Plus programme is available exclusively on the Dineout app. The app is available for iPhone and Android users and demonstrates Dineout’s foray into cutting-edge mobile application to bring high-end restaurants closer to the users. This app will further help strengthen the restaurant brands and evolve their businesses and also make eating out easier for the diners.
Dineout has enabled table reservation at more than 2,000 restaurants across eight cities, including those from five-star chains. Through its platform, it seats more than 100,000 diners a month and 4-5 per cent of them go to five-star restaurants.
These days, lots of high-end, multi-cuisine standalone restaurants have popped up in the market; everyone is spoilt for choices. People are choosing these over the eateries in the five star Hotels which used to see a wait-list of guests till few years ago. With the Dineout Plus Card, the business’ in the five star restaurants are expected to grow manifold, the company feels.
Dineout co-founder Ankit Mehrotra states, “Our immediate goal is to introduce new product lines and completely redefine the whole dining out experience. We want to build Dineout into a global brand and see no reason why we should not be able to do that.”
Times Internet’s initial research, based on feedback from Dineout & Timescity customers, shows that more than 50% of the diners will take part in this programme, as most of them are premium customers.
The card will be valid for an unlimited usage by any customer at any partner restaurant, thus ensuring frequent visits, surge in F&B revenue, added brand recall and enhanced user engagement.