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Dekkho selects Brightcove to power its OTT service
MUMBAI: Dekkho, a streaming video service specialising in delivering premium content from India’s top content creators, has selected Brightcove to power its OTT service. Brightcove is a leading provider of cloud services for video.
The service, which debuted in February 2017, was built on Brightcove Video Cloud, which enables Dekkho to leverage an industry-leading online video platform to offer consumers VOD access to 12,000 hours of programming across desktop and mobile applications.
Dekkho provides its customers with a curated, high-quality video experience with video content ranging from three to 45 minutes. It has partnerships with leading content producers such as Sony Music, Zee Music, Culture Machine, Times Group, and OML.
“Brightcove constantly remains ahead of the curve, rapidly innovating to incorporate and leverage the constant changes in the online video industry,” said Dekkho co-founder Vinay Pillai.
“Scalability was most critical for us. We need to deliver our content across a broad range of customers, from those with low-end phones and slow internet connections to people with high-end mobile devices and larger screens. Not only has Brightcove enabled us to do that technically, but their service has been outstanding. We were promised Tier 1 support and Brightcove has delivered.”
Improving the viewing experience is one of the top challenges facing media organisations in 2017, and Dekkho required a platform with robust APIs that was easy for their application development team to leverage. In particular, the publisher was eager to integrate the video platform with its CMS for simpler ingestion of its videos.
The scalability of the Brightcove platform, along with integrations with most content management systems (CMS), ad networks and CDNs, differentiated Brightcove from other providers.
“Dekkho is yet another great example of the rise of OTT in India. They’ve managed to quickly launch an intuitive and unique experience, and we’re looking forward to being part of their success,” said Brightcove Asia VP Tomer Azenkot.
“Brightcove is excited to be working with this innovative service and helping the company as online video consumption in India evolves.”
Dekkho is a free-to-use, premium video-streaming service where you discover, view, share and recommend content before anywhere else. Dekkho is India’s first social video network aiming to create a sustained online + offline ecosystem. It offers content in Hindi, Tamil, Telugu and Gujarati.
It offers the latest in Indian content from content creators like All India Bakchod (AIB), Sony Music Entertainment, Miss Malini, Rajshri, 101 India, Zee Music Company, Times Music and many more.