23 Oct 2017
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Culture Machine rejigs sales team

MUMBAI: Digital media network Culture Machine has reorganised its sales team. The company has promoted Siddharth Narula, who was serving as president – revenue, to chief revenue officer.

Sameer-Pitalwalla 01Narula will be looking after the expansion of the firm’s technology sales footprint in the international markets, starting with South East Asia and North America. He will continue to report to Culture Machine CEO and co-founder Sameer Pitalwalla.

Aditya Aima has joined as business head (ASEAN) for Culture Machine. He will be operating out of Malaysia and will oversee the expansion of Culture Machine’s Intelligence Machine and Video Machine offerings to its brand and advertisers.

Aima is experienced in strategic roles with established news and entertainment channels. His last stint was as vice president at Astro Malaysia Holdings.

Minal Sharma has joined Cultural Machine as the national sales head and is looking after all sales for Culture Machine’s studio and media brands. Sharma joins the Culture Machine team with over 16 years of experience across leading media and entertainment brands.

Both Aima and Sharma will report to Narula.

Talking about the development, Narula stated, “2016 has been one of the most active years for Culture Machine in terms of revenue escalation and content creation. We created trendsetting videos which have led to hundreds of global and local brands to collaborate with us, resulting in award-winning campaigns. In the embryonic days of digital entertainment and technology, the addition of Minal and Aditya will help catalyse the process.”

“Our Indian media brands lead the charts in each of their verticals, and the core technology platforms that have helped scale them are already in use by Fortune 500 clients globally, with large demand the world over. We are excited about growing this opportunity, while continuing to focus on our domestic media business,” said Pitalwalla.

Culture Machine’s digital brands Being Indian, Blush, Put Chutney, Viva and Awesome Sauce have carved a space for themselves among the top three in their respective genres.