22 Nov 2017
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Culture Machine launches new series on its Blush channel

MUMBAI: Multi-channel network Culture Machine has launched a new series called ‘Sista from the South’ on its digital lifestyle channel for women, Blush.

Launching today with a video celebrating the much loved ‘Tam Brahm Boy’, the series will feature on Blush channel with a new video every month.

Culture-Machine-coverWith tongue-in-cheek humour, an unapologetic voice and engaging content for South Indians, ‘Sista from the South’ will feature music videos, spoken words, short films and sketch comedies.

The ‘Tam Brahm Boy’ is the first video in the series that gives a quirky take on everything South Indian, including Tamil Brahmin boys. Whether it is his dorky glasses or his geeky demeanour, there is something incredibly attractive about the personality of the Tam Brahm boy that appeals to all the women in South India (and sometimes, even in North India).

Sofia Ashraf, a new member of the Blush team in the south, is seen sharing her extremely strong opinions in a love song objectifying a typical Tamil Brahmin boy using hilarious southern stereotypes.

Being an avid content creator, Ashraf has brought out an important aspect of Indian society and how women’s sexual emotions are treated in our country through the stereotypical depiction of the infamous south Indian boy.

Speaking about the video, Culture Machine producer Sofia Ashraf said, “Hidden beneath the camp disco beats and South Indian clichés, this song actually carries an idea. I believe that women in this country are denied our sexual urges. This song is an unapologetic expression of primal desires, and I hope that over time it becomes acceptable for Indian women to speak out about our passions and our sexuality stops being demonised.”

Ashraf’s claim to internet fame has been the ‘Kodaikanal Won’t’ video, which was created in support of Unilever workers affected by mercury poisoning at the multinational company’s Kodaikanal plant.