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Cord cutting growing in the US

MUMBAI: Americans are eschewing cable and satellite service in favour of a variety of over-the-top (OTT) video options, according to a new survey that shows nearly half of consumers already using streaming video service such as Netflix, Apple TV, Amazon Prime and Hulu.

The Zogby Analytics survey commissioned by CALinnovates, a technology advocacy coalition that serves as a bridge between thriving technology communities and policymakers in Sacramento and Washington, found that “cord cutter” platform adoption is already widespread, and that fewer than half of Americans believe that cable and satellite TV service as we know it will remain widespread in 2020.

Cord cutting is growing as new services emerge and wireless broadband enables consumers to watch what, where and when they want.

The survey found a clear trend towards streaming alternatives:

  • 44 per cent of consumers are already accessing movies and television via “cord cutters.” That includes 57 per cent of consumers between the ages of 18-29, and 63% of parents with a child under 17.
  • Only 42.5 per cent of consumers believe that cable or satellite TV service will remain in wide use in 2020. Among women, the figure drops to37%.
  • Just 37 per cent of consumers between the ages of 18-24 plan to continue to subscribe to cable or satellite TV service.
  • A mere 28 per cent of consumers between the ages of 18-24 plan to continue to watch their favorite shows live using satellite or cable.