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Comcast launches new video streaming service ‘Watchable’

MUMBAI: Cable and broadband giant Comcast has announced the launch of a new video streaming service ‘Watchable’ that will curate a selection of best content from popular online video networks and shows.

In a blog post, the company mentioned, “We want to continue to connect creators of compelling content with viewers who want to be entertained, and have been experimenting with new partnerships to deliver more high-quality videos from the web, especially to the television.”

The cross-platform video service will enable iOS, watchable.com and X1 users to watch videos from about 30 digital partners including AwesomenessTV, Buzzfeed, CelebTV, Collective Digital Studio, Defy Media, Discovery Digital Networks, Fast Company, Flama, Future Today, GarageMonkey, GoPro, Jukin Media, Machinima, Maker Studios, Mashable, Mic Media, NBCUniversal, Network A, Newsy, The Onion, POPSUGAR, Red Bull, Refinery29, Scripps Networks Interactive, Tastemade, TEN, TYT Network, Vice, Video Detective and Vox.

“On television, that means popular digital shows like Vice, DNews, The Young Turks, Day of Gluttony, and Defy Media’s Smosh and Clevver will be available via the Internet on the same video platform as live news and sports,” Comcast said.

All Watchable beta content will be supported entirely through advertising. Users can browse a full list of shows organised by categories like Auto, Entertainment, Fashion & Style, Food & Travel, Funny, Gaming, Music, News, Science & Technology and Sports.

Going ahead, the company will add more network partners, make the experience more personalised, and include new options to share content with friends.

The post further read, “We think Watchable can be a unique place that curates and distributes the best content from some of the most recognized brands and producers on the web. Plus, many of our Watchable partners have not traditionally had distribution on the TV and we can give them a path to reach new audiences and further monetize their content on the biggest screen in the home.”

As the video industry continues to evolve, Comcast will continue to experiment. The company claims it will continue to make investments in new media, create different ways for people to watch the movies and shows and test offerings that have the potential to attract new audiences.