- JD(U) under Nitish decides to become part of NDA, denies split in party
- Customs arrests Air India cabin crew for smuggling ganja
- Government, RBI in talks to shore up PSU bank capital
- Bihar flood toll mounts to 153, 17 districts affected
- IndiGo cancels 84 flights over engine issues
- Trai gets tough on call drops; slaps penalty of upto Rs 10 lakh
- Yogi Adityanath targets 'Yuvraj' Rahul Gandhi: 'Will not permit Gorakhpur to become picnic spot'
- Shivraj to lead BJP in 2018 election: Amit Shah
Comcast gobbles up web-video start-up FreeWheel
MUMBAI: US-based cable giant Comcast Corporation has gobbled up FreeWheel Media Inc., a web-video company, for a total consideration of $375 million.
Comcast will cough out $360 million for the seven-year-old start-up. If employee retention bonuses and other compositions are included, the deal adds up to $375 million.
FreeWheel helps media companies deliver ads in Web video. The company’s technology is used by traditional TV networks’ websites and online-only outlets. The technology ensures that ads are viewed by target visitors, taking into account variables as a person’s location and recent viewing history.
FreeWheel has become an important tool of summarising data to the burgeoning online video sector. The company has joined with comScore to help the researcher better track online ratings for web content.
The acquisition of FreeWheel is part of Comcast’s strategy to expand in online video. Recently, Comcast invested in creating online video portals and applications to give its cable-TV subscribers ways to stream TV programming on devices such as computers, tablets and smartphones.
FreeWheel, which reported revenue of $22 million last year, will continue to operate as a stand-alone unit within Comcast.
Recently, Comcast signed an agreement to buy out US’ No 2 cable operator Time Warner Cable Inc.