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Colors unveils Khatron ke Khiladi 3D interactive game

MUMBAI: Colors has unveiled a 3D interactive game of the reality show ‘Khatron Ke Khiladi’ show bringing viewers an acrophobic gaming experience.

The game is presented by Idea Cellular which extends its partnership online through the game. Designed by Gameshastra Solutions, the game will be available for free download on the iOS and Android platforms to Indian audiences.

‘Khatron Ke Khiladi – The Game’ is a reflex-testing challenge addressing the fear of heights among players as they balance their avatars on a tight rope above the jungles of South Africa, braving conditions like wind force and oscillations. To further engage audiences, the game will feature a special contest wherein the highest scorers will compete to win an iPad Mini.

Colors digital head Vivek Srivastava said, “Digital strategies today, go beyond the realm of audience outreach through social media platforms and increasingly focus on engaging with them to create a strong brand recall and relationship. We have tasted success when we introduced an interactive 3D mobile game for 24 which was featured as the top game across platforms with over half a million downloads. With the launch of Idea presents Khatron Ke Khiladi – The Game, we are looking forward to bringing the audiences’ biggest fears to their fingertips through a thrilling entertainment experience that is deeply seated in agility and balance.”

The adventure-based interactive mobile game will allow a player to earn varied power-ups at every stage such as ‘Super Boost’ and ‘Extra Life’ which allows the player to increase their expertise levels within the game.

The game also features in-app purchases including merchandise like shoes and track suits for their avatars with the bonus that they earn. During the course of the game, players will be able to gain multiple levels of achievement starting from Baby Steps for the first-time players to Champion, Unstoppable and even Obsessed for more seasoned players.

Idea Cellular chief marketing officer Sashi Shankar added, “Gaming, on the mobile and digital platform is a key focus area for Idea. The show’s on-air success led us to extend our partnership with the property on the digital medium as well. Idea presents Khatron Ke Khiladi – The Game, fits well in our marketing communication strategy as it offers unique brand integration into the property, and being a digital Game, it offers a thrilling yet entertaining way of reaching out to our online audiences.”