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Cisco VideoGuard reaches 40 mn digital homes in India

MUMBAI: Technology company Cisco said that it now reaches more than 40 million digital homes across India with its VideoGuard conditional access (CA) and digital rights management (DRM) solutions.

Cisco claimed that its VideoGuard CA and DRM solutions make it the leading CA provider in India with a market share of 43 per cent. Cisco is a pay TV technology partner for more than 150 pay TV operators including Airtel Digital TV, Asianet, DEN, GTPL, Hathway and Tata Sky.

Using the industry-estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for more than 200 million viewers in India, an important milestone that reinforces the company’s leadership at a time when the pay TV industry is on the cusp of a major transformation.

Cisco’s state-of-the-art VideoGuard CA and DRM technology ensures critical protection of premium content with a zero piracy track record. A strong team of engineers working at the company’s R&D centre in Bangalore attends to the technology needs of leading satellite and cable service providers in India and worldwide.

Cisco service provider video software solutions vice president of sales, Asia Pacific, Sue Taylor said, “In the changing landscape of pay TV services in India, this milestone highlights our continued growth with several leading MSOs in the country. We pride ourselves in empowering our service provider customers to establish themselves as the innovators in their business. The achievement of this milestone is a great motivation for us to continue to develop market-leading solutions for our customers globally.”

Cisco India and SAARC president Dinesh Malkani added, “Achieving the milestone of 40 million homes in India reinforces our commitment to the government’s mandate to digitise the cable industry and also speaks of our ability to provide best-in-class solutions and technology. We work closely with our customers to enable them to provide an unparalleled experience to their subscribers as well as help monetise their investments.”