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Chu Chu TV to launch 3 regional channels for digital platforms
MUMBAI: Chennai-based Chu Chu TV, a kids animated channel on YouTube, plans to increase its footprint in the kids digital space. The company will launch three regional-language channels for the digital platforms this fiscal.
“The kids digital space has huge potential. We want to be a global player and yet be able to leverage by going local in our content. Therefore, we will be launching channels in Hindi, Tamil and Telugu,” said Chu Chu TV CEO and creative director Vinoth Chandar.
As of now, it has channels in Spanish and Portuguese.
Chu Chu TV is Asia’s most-watched channel on YouTube with 4 million subscribers and 4.5 billion views, Chandar claimed.
The US contributes to nearly 25% to its total user base, while India contributes to about 15%, followed by UK (10–12%), the Philippines and Vietnam both at roughly 8% each. Canada accounts for 6%, followed by the entire Middle East contributing to 15%, shared Chandar.
In October last year, the channel introduced edutainment channel Chu Chu TV Surprise. This has received encouraging response, with 350 million views and 700,000 subscribers. “Collectively, our channels are witnessing growth of about 5 lakh subscribers and 5 million views month-on-month,” he added.
Chu Chu TV was named after Chandar’s daughter. The first ever video that was created was to entertain this child. “The first video I uploaded (on YouTube) with the rhyme ‘Chubby Cheeks’ received 2 lakh views in two weeks. After which I asked my colleagues at our IT company to help create the second video. In five months, the two videos received overwhelming response. We were approached by YouTube to create kids digital content. There has been no looking back since then,” recalled Chandar.
He jointly owns a digital creative agency called Buddies Infotech, which develops apps and games. The company was formed in 2011 with friends he has known for 30 years.
The company’s founders have ambitious plans to complete the gamut in the kids space, and hence will launch its merchandising wing this year. Chu Chu TV will take its original characters such as the Unicorn Elephant across various merchandising formats—toys, apparel, etc.
“We are in talks with licensing agents in the US and India, and should be able to sign on a partner soon. We want to roll out our merchandise by the next financial year,” said Chandar.
In the wake of its future plans, Chu Chu TV intends to increase its workforce to 240 people from the current 60. It is in the process of shifting into a 20,000 square feet office as well.