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Chinese internet, mobile video service provider iQIYI to boost content efforts

MUMBAI: Internet and mobile video service provider in China iQIYI, an independently operated subsidiary of Baidu, has announced that it will enhance its paid subscription offering in 2016 by purchasing and producing over 40 new shows.

The investment is expected to account for approximately 50 per cent of iQIYI’s overall budget for the full year 2016. iQIYI also announced that three Chinese stars, Yang Yang, Angelababy and Huang Bo will become image ambassadors for the iQIYI subscription business.

iQIYI senior VP Xianghua Yang said, “Through our efforts over the years, iQIYI has grown to become China’s leading online streaming website with the largest online paid subscriber base and the biggest collection of premium content. We are confident that subscription revenue will become a major revenue source for iQIYI, and we will continue to invest to provide the best premium content and user experience for our paid subscribers.”

With over 500 million users and 5 million paid subscribers, iQIYI has built one of the largest movie libraries in China’s online video industry featuring over 6,000 titles, 2,500 of which are major Hollywood studio productions.

iQIYI recently announced an agreement with Paramount Pictures to acquire the Internet broadcast rights for 800 existing and future movies. The company also signed a long-term deal with Lionsgate for a number of high-profile feature films.

iQIYI’s self-produced TV series ‘Notes of Tomb Raiders’ was produced exclusively for online viewers and. The company adopted a new distribution model for its recently released show “Shu Shan Zhan Ji” to enable subscribers to access premium content prior to broadcast on television.

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