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CBS Sports Digital to acquire Scout Media

MUMBAI: CBS Sports Digital, a division of US broadcaster CBS, has entered into a definitive agreement to acquire Scout Media.

Scout Media will become part of CBS Sports Digital’s multi-platform offerings, which include CBSSports.com and the CBS Sports apps for mobile and connected TV devices, as well as 247Sports, MaxPreps, CBS Sports fantasy games, and SportsLine. Scout’s team-focused and recruiting coverage will complement 247Sports’ network of college and pro team sites and its subscription recruiting information services.

Scout will be the latest addition to CBS Interactive’s portfolio of premium brands. “We are very pleased to bring Scout Media into the CBS Sports Digital family and add their portfolio of team coverage to our premium, team-focused content offerings driven by 247Sports. This acquisition will fit perfectly into our goal to provide engaging content, from the national to the team level, for sports fans, and will enable us to deliver more value to individual team fanbases across all screens and devices, as well as create exciting cross-platform advertising opportunities,” said CBS Sports Digital senior VP, GM Jeffrey Gerttula.

“Our robust team-focused model, featuring a deep roster of national and regional insiders and analysts, will now be even stronger with the addition of Scout. Scout’s talented group of publishers and highly engaging, team-specific content will be a significant asset as we continue to grow and expand our audience of passionate fans and deliver a more extensive product offering to our members,” said 247Sports founder, CEO Shannon Terry.