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Care World TV’s YouTube channel garners 2 lakh subs in 5 months
MUMBAI: Healthcare satellite channel Care World TV has seen its five-channel YouTube network garner two lakh subscribers in a span of five months since its launch.
Care World claims to have crossed 12 crore views on YouTube. The healthcare channel now plans to digitise its content and has already tied up with content leaders in the digital sphere to expand its presence in this space.
Care World TV has partnered Shemaroo Films, Rajshri Films, and Culture Machine for digitising its content. The network will continue to focus its efforts on the digital platform to remain competitive and provide accessibility to its audience. The new move is in harmony with the channel’s effort to reinvent itself and to become widely accessible across the healthcare spectrum.
Care World TV MD Ajit Gupta said, “For seven years, as a satellite channel we’ve successfully connected the medical community with the masses. Now we want to walk with the times and explore the digital medium to be further effective in accomplishing the task. If it is any indication, the huge subscription base we have garnered on YouTube and which is increasing each day, taking steps to digitalise the platform seems only logical.”
After creating these channels on YouTube, the network also plans to launch one more offline content channel on Daily Motion. Yupp TV and Roku TV already run HD version of Care World TV. Gupta revealed that Care World’s plan is to integrate all YouTube channels to one mobile application for easy accessibility to all its viewers around the globe.
Care World’s YouTube network presently has five channels—Beauty Mantra, My Food Court, Love, Sex and Drama (LSD), The Daily Doctor, and Care World Events. The network will soon add a new personal training channel FitVit.
Care World TV creative head Ashok Singh added, “All our YouTube channels are unique and address various subjects. All these programmes are meant to appeal as personalised content to the viewer and so we’ve maintained the highest quality of recording and streaming the shows. We are sure this will not only enrich our audiences’ experience, but also set a new audio-visual benchmark in the field of healthcare.”