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Cablevision targets ‘Cord Cutters’, ‘Cord Nevers’ with product offers
MUMBAI: US media and telecom company Cablevision Systems has announced the launch of new Internet-focused Optimum product offers. The aim is to provide greater choice and flexibility for the ‘cord cutter’ and ‘cord never’ generation of connectivity-minded consumers.
With market behaviour evolving, Cablevision is expanding its product offerings to meet customers where they are. ‘Cord cutters’ and ‘cord nevers,’ who prefer to access video through the Internet, can now easily self-select the broadband products they want and receive over-the-air broadcast TV through a digital antenna. The most price-sensitive consumers will have access to a new ‘Everyday Low Price’ three-product package designed to fit within limited budgets.
Cablevision COO Kristin Dolan said, “As a connectivity company, Cablevision is reimagining its relationship with its customers. Our new ‘cord cutter’ packages take a modern approach to traditional triple-product bundles and provide real alternatives that fit new consumer lifestyles.”
The ‘cord cutter’ package provides access to high-speed broadband that facilitates a high-quality over-the-top (OTT) video experience, a digital antenna, as well as the option to add new digital streaming service HBO NOW. Cablevision is the only cable provider to offer HBO NOW to its Internet customers.
The Optimum ‘Everyday Low Price’ package, designed for highly price-sensitive consumers, includes Internet Basics 5 Mbps service, Freewheel phone, and a digital antenna. Launched earlier this year, Freewheel is a WiFi-exclusive phone service that provides unlimited data, talk and text, free from the high costs and data limits associated with cellular.
As these new product offers are primarily targeted to ‘cord cutters,’ they will not include Optimum TV video service. Instead, the digital antenna that Cablevision will provide is the Mohu Leaf 50 (valued at $69.99) that will receive available over-the-air broadcast channels.
All of the new packages include unlimited access to Optimum WiFi, the WiFi network with 1.1 million hotspots in the tri-state area.