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CA Media, Jetsynthesys jointly launch celebrity video blogging app Wakau

MUMBAI: CA Media, the Asian investment arm of the Chernin Group, and JetSynthesys, a part of the Navani family-owned JetLine Group, have joined forces to launch a one-of-its kind freemium celebrity video blogging app called Wakau.

Mr Amitabh Bachchan at the launch of Wakau appBollywood star Amitabh Bachchan launched the app.

The app will become the celebrity hotspot to catch original, candid ‘direct dil se’ videos of Bachchan and other celebrities across genres, be it films, sports, entertainment or music.  Available across iOS, Windows and Android formats, Wakau will be the gateway to original celebrity content, anytime anywhere.

Wakau already has got celebrities including the likes of Bachchan, Sachin Tendulkar, Arjun Kapoor, Ayushmaan Khurrana, Nirahua, Shaan,  Manju Warrier, Tamannaah Bhatia, Sophie Choudry, Arman Malik and Elli Avaram contributing to the platform.

Wakau will regularly upload new content including landmark moments from the celebs’ lives, hobbies and career stories. On Wakau fans can watch, share and comment on a wide variety of videos categorised topically and by celebrity.

The app has a celebrity interface feature that enables celebs to upload premium video content, while allowing them to track fan comments on their videos and respond directly.

Bachchan, who has a following of 44 million on social media, will now further connect and communicate with his fans through Wakau. On the app, one can get to know from Bachchan how his now famous surname came into being; catch the master blaster, sharing first hand, his emotions on retiring from test cricket, or see Arjun Kapoor talk about his favourite movies and giving a glimpse of his personal DVD collection.

Talking about his association with Wakau, Bachchan commented, “Social media is an integral part of my life today. I have always tried to stay connected with my fans and respond to them whenever possible through my blog and other social media platforms. I am glad to be associated with an interactive platform like Wakau, through which I can share some of my candid moments from my day-to-day life with my fans and inch closer to them.”

L-R -Rajan Navani, Amitabh Bachchan and Rishi Negi

L-R -Rajan Navani, Amitabh Bachchan and Rishi Negi

The ‘freemium’ Wakau app allows consumers to view celebrity videos for free, with the videos being interspersed with advertisements. The app also supports an ad-free experience via its subscription service.

CA Media India EVP operations Rishi Negi commented, “Wakau is a great opportunity for celebrities to connect with their fans and share personal stories, interests, sepia moments and cherished thoughts through their video blogs. The app is a celebrity hotspot that enables consumers to gain easy access to insightful videos of their favourite superstars and personal heroes on their phones.”

Jetsynthesys vice chairman and MD Rajan Navani added, “Through constant and continuous innovation, we at Jetsynthesys strive to offer the best in digital technology and Wakau is no exception. With a deep focus on creating a personal connect with the consumer through leveraging analytics, the Wakau experience will eventually pave the way towards many firsts for the world. We are excited to launch this unique world-class Indian product that would become the social digital media screen of the 21st century.”

Wakau has an adaptive and predictive streaming technology that enables optimisation of content to each specific device and dynamically adapts the video stream to the constantly varying bandwidth of carrier and Wi-Fi networks.

Consumers can subscribe to the premium service on the app using their existing mobile connection, credit cards, net banking and e-wallets with multiple validity periods and price points.