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BroadbandTV, BMG in strategic alliance to support music artists across all platforms

MUMBAI: Multi-platform network BroadbandTV (BBTV) and BMG, an integrated music publishing and recordings company, have announced an alliance designed to accelerate the careers of emerging music artists.

This joint venture, branded Windfall, is a model set for the digital age, providing an end-to-end solution to find, develop, and service artists across all platforms.

Artists will benefit from BMG’s expertise, spanning music publishing, rights management, promotion and distribution along with BBTV’s full suite of online video services and solutions including production, premium channel and fan uploaded content management, technology, distribution and monetisation.

BBTV gets billions of monthly views and its music network has grown by 62 per cent in the last quarter. BBTV operates two music networks on YouTube: Opposition, a hip-hop music network in the world with major artists such as Logic, Father and Yung Simmie; and WIMSIC which is a Electronic Dance Music (EDM) network backed by artists such as Major Lazer, Dillon Francis and Will Sparks.

BroadbandTV founder, CEO Shahrzad Rafati said, “This deal is another shining example of our commitment in advancing the online video ecosystem, and is an exciting addition to our growing portfolio of services. The launch of Windfall supports our goal to more than double the size of our music network over the next 12 months. Not only does this partnership with BMG break new ground in expanding the relationship between artists and labels, it’s a big step forward in the music industry as a whole where online video has become such a massive strategic component to engage with fans. With Windfall, we’re not just creating music stars, but media stars.”

BMG CEO Hartwig Masuch said, “For many artists and music fans, music is now an audio-visual art-form. With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer.”

In addition to operating two highly successful music brands and communities, BBTV also operates a suite of brands including TGN a gaming network on YouTube; HooplaKidz which is a kids and family network; and Outspeak which is a next-generation citizen journalism network in partnership with The Huffington Post.

Since September 2013, BBTV network views have grown by more than 430 per cent to over 5 billion and the number of partners on its network has more than tripled to 36,000, across a variety of verticals including gaming, music, lifestyle, entertainment, kids and family and news. Artists of Windfall will benefit from BBTV’s suite of technology including Viso Novi for rights management and VISO Catalyst, BBTV’s audience development platform.

BMG US president creative and marketing Laurent Hubert said, “The combined expertise and innovative technology of BroadbandTV and BMG offers a dream team for artists to help them achieve their full potential.”