19 Oct 2017
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BrightSign chooses Broadcom technology for its new line of 4K media players

MUMBAI: BrightSign, the global market leader in digital signage players, has chosen Broadcom Corporation’s Ultra HD system-on-chip (SoC) technology for its new line of 4K media players.

Leveraging Broadcom’s BCM7444 and BCM7252 SoC devices for advanced compression and decoding, BrightSign’s line of digital signage media players delivers native 4K, 60 frame-per-second (fps) video and 10-bit color, optimised for use in a variety of commercial applications including advertising, retail stores, stadiums, museums and other public displays.

Broadcom’s full line of Ultra HD video decoder solutions, with integrated high-efficiency video codec (HEVC) technology, reduce bandwidth usage by 50 per cent, allowing Ultra HD content to be delivered in half the time. The integrated 10-bit Rec 2020 color standard delivers deeper, richer colour gradation.

“BrightSign’s new line of commercial media players are the first to deliver an end-to-end 4K solution that accepts H.265-encoded content and delivers 60 fps output via HDMI 2.0,” said BrightSign CEO Jeff Hastings. “Efficiencies are maximized via the highest possible bit rate, thanks to Broadcom’s HEVC decoding capabilities.”

“Our HEVC- chipsets are enabling the deployment of a broad spectrum of Ultra HD capable products, proliferating the adoption of Ultra HD in the marketplace in 2014 and beyond. Leading innovators such as BrightSign are moving the industry forward in the delivery of a vastly improved entertainment experience,” said Broadcom executive vice president and GM, Broadband & Connectivity Group Dan Marotta.