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BBC Worldwide inks its first VOD deal in India with Tata Sky
MUMBAI: BBC Worldwide has inked its first video-on-demand (VOD) deal in India with direct-to-home (DTH) operator Tata Sky.
The deal with Tata Sky comprises SVOD and TVOD services and gives subscribers in eight Indian metros access to the best of the BBC’s drama and comedy via ‘BBC On-Demand’, a branded property on Tata Sky’s platform.
Viewers can now also access it online via their TVs, PCs, tablets and mobiles.
Programmes that will be available on the service include ‘Luther’, starring Idris Alba; ‘The Honorable Woman’, starring Maggie Gyllenhaal; and ‘Burton and Taylor’, based on the legendary acting duo, Richard Burton and Elizabeth Taylor, starring Dominic West and Helena Bonham Carter.
The block will kick off with the classic ‘Yes, Prime Minister’, contemporary comedy named ‘Citizen Khan’ and an endearing drama titled ‘Being Erica’.
“We are very excited to be working with Tata Sky to bring these award-winning and high-quality programmes, many never before seen in India, to Tata Sky’s subscribers, where they can access them anytime, anywhere,” said BBC Worldwide India SVP and GM Myleeta Aga.
“In a study commissioned by BBC Worldwide earlier this year, we found that quality of content, British humour, and original British dramas were the top reasons why people, including Indians, enjoy British television programmes,” she added.
“Viewing habits and customer needs in the industry are evolving as fast as ever. We are committed to remaining the best choice in the country when it comes to premium entertainment, which means we must be able to offer top branded content and the best viewing experience, including increasingly popular time-shifted and device-shifted binge viewing content. We are confident that this is only the start of a very fruitful relationship with the BBC,” said Tata Sky chief content officer Paolo Agostinelli.