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BBC News app gets a new look
MUMBAI: The BBC has unveiled its newly designed, free BBC News app for iOS and Android devices, providing instant access to the BBC’s expert news coverage and breaking news alerts in the UK and around the world. The app will roll out in the UK over the next few days and will be available globally in the coming months.
With a more personalised mobile view of the news, the app showcases top stories, most-watched stories and live coverage alongside a set of personally selected or recommended topics based on what people have read or topics trending at that time.
BBC News launched its first app in 2010. Since then, there has been a huge shift in demand for news on handheld devices. Today over 50 per cent of users consume BBC News on mobiles and tablets, up from 25 per cent at the start of 2012. The BBC News app is one of the most popular in the world, with over 40 million downloads since its launch, and has users in around 200 countries globally
BBC director of news and current affairs James Harding said, “This is the age of mobile news. Everyone expects news that is portable and personalised—all in the palm of their hand. Our new BBC News app transforms the news experience for everyone, bringing you the best of the BBC’s award-winning and trusted journalism with the option to tailor it to where you live and the topics that are of interest to you.”
BBC Future Media GM, news products Robin Pembrooke said, “This is the first redesign of the BBC News app since it launched in 2010. The dynamic new design surfaces a much wider range of our news content and allows users to follow a personalised list of topics with the BBC. We don’t want to just bring you BBC News on-the-go, but your BBC News on-the-go.”