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BBC leads over CNN in Comscore digital news rankings
MUMBAI: BBC has overtaken CNN in ComScore’s digital rankings. While BBC reaches a global desktop audience of 75.6 million unique visitors each month, CNN goes out to 72.1 million.
BBC visitors are also more engaged, spending over three minutes per visit and generating close to 1.8 billion page views.
The latest results have seen the BBC’s sites achieve their highest-ranking position in ComScore’s News and Information category, above competitors including CNN, Mail Online, NYT and The Guardian.
BBC Global News Ltd CEO Jim Egan said, “In an increasingly noisy news landscape the BBC chooses to offer facts, context and completely impartial analysis people can trust. This has always been our commitment and we are delighted that audiences around the world value what we do.”
BBC puts its popularity down to a programme of product investment, digital innovation and its continued investment in balanced reporting from a network of international correspondents. BBC news is available on digital platforms in 30 different languages around the world.
The broadcaster’s TV offering has latest figures showing that distribution for its 24-hour international TV channel BBC World News has soared to 433 million households worldwide.
Improved infrastructure and the rise of pay TV in emerging markets like Russia, Africa, Middle East and India have contributed to the growth in distribution, along with the launch of a number of new product innovations including pure HD, TV Everywhere rights, over 120 hours of VOD assets per year and investment in both news journalism and long-form programming.