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BBC iPlayer gets 231 million requests in July

MUMBAI: UK pubcaster BBC has announced that in July there were 231 million requests for its new media service iPlayer.

As the World Cup drew to a close, all three of the final matches made it into the top 20 most-requested TV programmes, with the Germany vs Brazil match generating 1.2 million requests, once again boosting live requests to 15 per cent of the total for TV, on a par with July last year.

New BBC Two drama ‘The Honourable Woman’ was the most popular programme in July with 1.3 million requests for the first episode. For the second consecutive month, ‘Murdered By My Boyfriend’ continued to perform well, and by the end of July had been seen over three million times on BBC iPlayer in total, making it the most-requested BBC Three drama of all time.

5 Live’s coverage of Test Match Special – England vs India dominated the top list for radio, constituting 15 of the top 20 episodes.

As ever, Radio 4 Comedy also performed well with four episodes of ‘I’m Sorry I Haven’t A Clue’, and the final episode in the current series of ‘The News Quiz’ all in the top list.

Consistent with previous months:

The profile of BBC iPlayer users has evened out over time in terms of male/female ratio but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).

The BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, the BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.